Employee engagement is an increasingly important concern for many organizations -- and with good reason as improved engagement correlates with reduced turnover and improved business outcomes. In the past, companies generally measured employee engagement with an annual or biennial HR survey gauging employee attitudes and opinions toward their employer. Some organizations followed through with action plans and measurable change, while others did nothing in response to the data collected. Indeed, even for those who embed action planning into their process, a common complaint amongst frontline managers is that the data is not actionable or too outdated, or that the outcomes are not within their span of control to change.
In today's "always on" feedback environment, there is no single answer for either measuring or addressing employee engagement. No longer are annual surveys the only measurement tool available. In this webinar, Sean Conry, Senior Sales & Alliance Director, Confirmit, and Robin Erickson, Ph. D., Vice President, Talent Acquisition, Enagagement and Retention Research, Bersin by Deloitte, Deloitte Consulting, LLP, reviewed ways that employee engagement can be a strategic differentiator to attract, develop, and retain talent, and covered the following topics:
- Business case for employee engagement
- Bersin by Deloitte's three-stage employee engagement strategy
- Overview of both established and emerging approaches to engagement measurement
- Engagement measurement trends for different types of organizations