Window or Aisle? Why We Should Love the Middle Seat


Claire Sporton

Claire Sporton

Author Bio

Claire has 20 years’ experience in customer service and customer experience developing and implementing customer experience programmes within the financial services sector. In the last 5 years she has been working as a consultant supporting a wide range of organisations in developing and implementing customer experience management programmes that not only drive improvement in experience but also deliver measurable business results. Claire’s focus at Confirmit is on ensuring our clients can deliver insights that drive change. Claire was instrumental in the development of Confirmit Voices, an engagement model which provides an end to end approach to the Voice of the Customer. Claire’s passion is to ensure that Confirmit’s clients’ programmes help to build a truly customer centric culture, breaking down the silos and empowering individuals across the organisation to do the right thing for their customers, their internal teams and of course the bottom line.


Author Bio

Why would you want to be in the middle? It’s OK for an hour or two, but long haul? No thanks. 

Yet the person in the middle can facilitate communication between the edges, share perspectives, join people together. 

Your organization’s middle managers are in the middle seat. How can you get the most out of their unique perspective and enable positive change across the business?

In this webinar, Confirmit’s Claire Sporton, Vice President, Customer Experience Management discussed how Customer Experience managers can drive positive change - starting in the middle.

 

Related Content


Subscribe to Our Newsletter