Using Voice of the Customer Strategies for Better Customer Insights


holly demuro

holly demuro

Author Bio


Author Bio

Top-performing businesses pay close attention to how their customers feel about their experiences with a product, brand or business. Solutions including Voice of the Customer (VoC) programs can help deliver those crucial insights.

In this panel of experts on this Roundtable webinar, learn how listening to the Voice of the Customer can increase profits and productivity across your entire organization.

They discussed:

  • The rise of digital and mobile interactions and how they impact VoC programs
  • How organizations can capture digital feedback and maximize its impact without alienating customers
  • Incorporating unstructured, indirect (non-survey) feedback into your VoC strategy, to gain a more complete understanding of customer sentiment
  • Why engaged and empowered employees are perhaps most critical to operationalizing VoC to ensure rewarding customer experiences
  • How to analyze  VoC data,  monitoring KPIs, and sharing insights across the organization
  • And how to take action on VoC findings at both tactical and strategic levels
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