Voice of the Customer Business Case: What Should You Pack?


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

Building a business case for a Voice of the Customer program is a daunting task. Successful programs have a big impact on organizations. That means they have a high profile and affect people at all levels. Getting a VoC program approved could make you a superhero, but there are also real risks. So where do you start? How do you maximize your chance of success?

In this webinar we looked at the end-to-end process for building a business case and getting it approved. We will cover organizational culture, project planning, influencing strategies, ROI metrics and the perennial problem of forecasting those crucial financial benefits. 

Join Tim Barker, Director, Customer Experience Management, Confirmit and Dave King, President, Americas, Confirmit as they give practical advice illustrated with real examples in this webinar to help you:

  • Plan your approach
  • Deal with organizational culture
  • Influence key stakeholders
  • Identify VoC benefits

After listening to this webinar you will:

  • Find it easier to get major projects approved
  • Understand more about the value of VoC programs

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