B2B Customer Experience – Why it’s Hard to get Right and How to Succeed Anyway


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

The complexity of B2B relationships makes it harder to answer the questions commonly asked by those who own the customer experience.

How do we...

  • Understand customer expectations?
  • Use metrics to help us manage?
  • Prove the impact of CX on the business?
  • Differentiate in a crowded market?

In this webinar, guest speaker Maxie Schmidt-Subramanian, Principal Analyst at Forrester Research, Inc. and Phil Durand, Director, Customer Experience Management at Confirmit discuss how B2B organizations can plot the right course ahead. Join them to learn how you can find answers to the questions above, and ensure your B2B company is best-placed to turn CX into competitive advantage.

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