Using Automation to Improve the Quality of Open-Ended Survey Responses


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

Open-ended survey questions can help you collect deeper insights.

In this webinar, Jason Bryce, Confirmit’s Technical Solutions Consultant, will discuss Confirmit's Dynamic Open Text technology and reveal the groundbreaking results of our research on the success of using automation to improve open text survey responses.

While open-ended survey questions can help you collect deeper insights while asking fewer survey questions, getting respondents to provide meaningful detail in their responses can be a challenge.

Confirmit developed Dynamic Open Text as a potential solution. Dynamic Open Text reacts to the participant and displays a prompts for additional information. Not only does this mimic human conversation, it also gives the impression that there is someone there, someone responsive to the input. But does automated conversation actually work to improve open-ended survey responses?

To answer that question, we teamed up with ResearchNow SSI to research and examine how successful technologies like Dynamic Open Text are in realizing the objective of improving open text responses.

In this webinar, Jason Bryce, Confirmit’s Technical Solutions Consultant, will discuss the technology and reveal the groundbreaking results of our research on the success of using automation to improve open text survey responses. 

 


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