7 Secrets of Voice of the Customer Success: A Guide for Retailers


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

Over the past few years, Voice of the Customer (VoC) programs have become an established path to delivering enhanced customer experiences, engaging employees and driving business change in retail. Why then, is every business not running a slick and successful VoC program? The benefits have been well-established, particularly in markets where product and price differentiation are limited, or where great customer experiences are demonstrably able to deliver higher revenues, improved retention or reduced costs. The answer is simple. It’s very easy to get VoC wrong.

In the whitepaper, 7 Secrets of Voice of the Customer Success: A Guide for Retailers, we provide 7 steps to help you build a successful VoC program. Built into a clear model for your Voice of the Customer program, these will set you on the path to VoC enlightenment.

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