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Forrester Report: CX Leaders: Get Funding Or Get Fired!


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

Forrester Report: CX Leaders: Get Funding Or Get Fired!

As a CX leader, you’re great at understanding the customer experience. Better still, you know what to do to improve it. So, your budget is through the roof for 2021, right?

Oh. That’s unfortunate. But not uncommon. Many CX professionals struggle when it comes to proving the financial benefits of their projects and justifying their positions. Now, more than ever, this can’t end well.

You need a business case that takes you beyond the “nice to have” fluffy exterior that many CX programs have settled for.

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In this Forrester report, you learn how to make a solid business case for your work, your team and your budget. It will help you to:

  • Focus On Financials: Talk to your executives in their language: money.
  • Make Assumptions That Are Reasonable: No, you don’t have all the data you’d like, but you don’t need it. Execs can handle that, as long as you work with stakeholders to make assumptions based on accurate information.
  • Work With The Contact Center To Show How CX Can Cut Costs: Call centers are a CX pros best friend. They offer unparalleled insight into what matters for customers. A clear shortcut to a watertight business case.

Download the report now

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