Applying The Forrester Wave™: Customer Feedback Management Platforms, Q4 2018


Confirmit Team

Confirmit Team

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Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


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Customer Feedback Management Platforms applying CFM report 2018

To successfully identify the right CFM vendor, CX pros must align their short, medium, and long terms goals with the vendor’s current offering. With thousands of potential vendors in the market today, thoroughly assessing every offering can be a daunting task.

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Tools like The Forrester Wave™ can help businesses gain a better understanding of the major players’ offerings. However, according to Faith Adams, Forrester Research Inc. Analyst, “Buyers should keep in mind that “The Forrester Wave™: Customer Feedback Management Platforms, Q4 2018” was based on a very specific use case and that this use case may not apply to all buyers (see Figure 2)”. Therefore, it’s important to use such tools appropriately and never judge vendors based on a single score alone!

To help you better understand how you can leverage the information and guidance in The Forrester Wave™: Customer Feedback Management Platforms, Q4 2018, we’d like to share an additional resource from Forrester called: Applying the Forrester Wave™: Customer Feedback Management Platforms, Q4 2018. This report compiles additional insights and helps CX pros learn the best way to apply the Forrester Wave in their organization.

 


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