Most true Voice of the Customer programs are still relatively immature and for businesses at that stage, there is some great guidance on rolling out new stages of your activities, identifying the right metrics for your organisation and ensuring that you’re able to retain executive-level support in the longer term.In this guide, we address a number of the critical elements of creating and managing a Voice of the Customer program.
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Consider the following:
- Audit
- Get senior buy-in
- Set goals
- Get mapping
- Design to fit
- Choose a vendor
- Consider employees
- Capture data
- Measure success
- Share results
This infographic provides additional details for each of these critical elements.