How to Create and Personalize Customer Satisfaction Survey

Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 

Author Bio

Create a survey to collect feedback from your customers

Confirmit provides businesses and researchers a powerful, end-to-end solution supporting the entire survey project lifecycle, from panel management and sampling to reporting and data visualization and all the analysis in between. It caters to all data collection methods, including web, mobile, face-to-face interviewing (CAPI), phone (CATI), social media, and integrates with external business systems enabling you to take advantage of the most complete, feature-rich, and robust set of tools available – all in one place! In this eBook we’ll give you a taste of Confirmit Horizons survey capabilities, from design to delivery.



How Can I Create Sophisticated Surveys with Ease?

With Confirmit Survey Designer, you can leverage a huge range of features to increase response rates, including dozens of innovative question types, multimedia clips, and a powerful array of feedback methods, all designed to engage your audiences and capture the insights you need quickly and easily.

Confirmit Horizons provides survey designers with two authoring environments to accommodate virtually any survey design need:

  • Survey Designer: is an elegant and easy-to-use survey authoring environment that eliminates all of the complexities of survey design, enabling designers to create most surveys in half the time required by other solutions. Best of all Survey Designer is very easy to learn, making it simple for designers to quickly transition from other solutions.
  • Professional Survey Authoring: provides industry-leading, powerful tools that advanced survey designers need to create extremely sophisticated surveys.

These two authoring environments are fully compatible. This means that survey designers can use either environment or toggle between the two when designing a single survey. The ability to author a survey once, then deploy it across multiple channels – including web, CAPI, telephone, mobile, and paper – ensures the most efficient use of your time while maximizing results.

How Can I Personalize the Survey Experience?

With Confirmit Horizons, you can tailor the respondents’ survey experience to suit your needs.

  • Speak Their Language: surveys can be deployed in any language, including Unicode, double-byte characters, and right-to-left script
  • Be Logical, Branch out, but Skip the Boundaries: support from the simplest through to the most complex forms of skip logic, branching, piping, and redirects.
  • Simplify Advanced Workflows: advanced workflows to improve the respondent experience and/or streamline your operations.
  • Brand It Your Way: add your own colors and logos, customize survey URLs so they only show your domain, create email contents, and even choose your own email “from” addresses. What’s more, you can leverage the power of HTML5, CSS3, and JavaScript, enabling your designers to truly customize every aspect of the survey experience according to your unique needs.

How Can I ensure Survey Quality?

Before you deploy your survey, you will want to make sure that it looks good and any logic, branching, etc. is working the way you want it to. Testing it is an extremely important part of the survey design process. To that end, Confirmit provides survey designers with a plethora of testing and collaboration tools to make the process easy! Here are just a few:

  • Question Preview
  • Test Navigator
  • Test Survey
  • Random Data Generator
  • Check Script Code
  • Syntax Highlighting
  • External Quick Test
  • View Log

In this eBook we’ll give you a taste of Confirmit Horizons survey capabilities, from design to delivery.