On-the-go with Confirmit: A Guide to Our Mobile Survey & Customer Feedback App

Confirmit Team

Confirmit Team

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Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 

Author Bio

Collect mobile survey data online, offline and via app

There’s no denying that mobile has become a huge part of our lives. We use mobile devices for virtually everything - from playing games to enhancing our work productivity. And this is a fact businesses and researchers simply cannot ignore!



Perhaps, however, you are still aren’t convinced that mobile has a place in research and feedback collection. Well, think again! According to Greenbook, 74% of  participants in the 2016 GRIT Report were using mobile surveys to conduct research.

Whether you want to collect feedback from your customers, conduct a market research project, or better enable your employees, mobile accessibility needs to be a primary consideration. Providing respondents with convenient mobile options to submit their feedback is imperative to driving increased response rates. As mobile continues to dominate people’s everyday lives, survey participants expect to be able to provide feedback when and where it suits them.

What is the value of using SMS to collect feedback?

Did you know 97% of mobile subscribers will read an SMS (text) message within 15 minutes of receipt and 84% will respond within 1 hour? People are clearly responsive when it comes to SMS. With Confirmit, you can send short SMS surveys that provide an engaging and efficient channel for collecting feedback. They can be conducted as follows: 

  • Inbound SMS allows customers to send in-the-moment feedback. For example, you can provide a short text code on receipts or advertisements so customers can come to you.
  • Outbound SMS lets you easily send text message surveys to your desired respondents. This channel is ideal for: 
    • Accessing hard-to-reach customer groups 
    • Enabling customers to provide in-the-moment feedback 
    • Reaching employees in the field or at key moments for the organization

What type of survey invites can be sent to respondents via email?

Emails are one of the most common methods for delivering a web survey invitation. That said, it’s important to note that 54% of all email is opened on a mobile device. 

Confirmit provides a powerful wizard for creating and sending customized e-mails to respondents. Respondents access the surveys through a link within the email. You can leverage: 

  • Personalized links: specific to the user 
  • Open links: lets you easily send text message surveys to your desired respondents 
  • Externally augmented dynamic open links: initializes an interview with prepopulated respondent data from an external source
  • Shortened links: like open or personalized links - just shorter

How can QR Codes be used for survey invites?

A QR Code (Quick Response Code) is a machine-readable black and white matrix that stores information, such as a URL, behind the scenes. When a respondent scans the code with their mobile device’s QR code reader, it can launch a mobile-optimized survey.  Similarly to inbound SMS surveys, QR codes from Confirmit can be displayed on receipts, posters, or advertisements enabling customers to provide feedback in a way that is familiar and convenient. 

QR Codes are excellent for soliciting in-the-moment feedback from: 

  • Shoppers in a store 
  • Restaurant patrons 
  • Hotel guests 
  • Consumers of print advertising

What is the Value of Using a Mobile App With Survey Respondents?

Confirmit AskMe™ is a mobile survey app that allows for unlimited downloads and makes it easy for respondents to complete your surveys whether they are one-time-only or on-going studies, such as an audit or diary study. This app can be branded according to your business needs and is backed by the power of Confirmit Horizons, the world’s leading technology for multi-channel feedback and research. And best of all, AskMe works offline! This provides the user with a responsive and consistent in-survey experience regardless of the quality of their Internet connection – even if they contain multimedia information like photos or videos. Want to give it a try? Download the app from the App Store or Google Play to give it a try with a test survey!

Can Panelists Receive Survey Invites on a Mobile App?

Confirmit’s Panel Management makes it easy for Market Research agencies and corporations to: 

  • Develop and maintain high-quality panels 
  • Leverage powerful sampling capabilities 
  • Design customized, fully branded panelist portals

Once your branded panelist portal is set up, your panelists can enjoy a seamless mobile experience leveraging Confirmit’s Mobile Panel App. This easy-to-use, but powerful tool provides access to the following features:

  • View and edit their profile 
  • View their credits or incentives 
  • Receive survey opportunity push notifications 
  • Respond to surveys 
  • Pause and resume surveys in case of interruption

Beyond the basics, Confirmit’s Panel App includes the latest technologies to improve the speed, quality, and depth of data. With its GPS location and beacon triggering, for example, you can easily launch a survey and capture customer location data in-the-moment

In this eBook you'll get a tour of Confirmit Horizons mobile capabilities