AcuPOLL: Enabling Innovation through Collaboration


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

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AcuPOLL has challenged the status quo in Market Research since its founding by P&G marketing innovators. It invented in-person qual+quant research for the industry to provide faster and more predictive concept test results in real time.

In 2009, AcuPOLL teamed up with Confirmit to deliver deeper, faster insights to their clients. AcuPOLL now runs its most innovative research solutions on Confirmit Horizons.

In this case study, you’ll learn:

  • How Confirmit Horizons enables AcuPOLL to deliver highly sophisticated research projects to its exceptionally demanding clients
  • How AcuPOLL leveraged Confirmit’s platform to design their Spark MCR cognitive science solution, which captures impulse, emotion and conscious reflection to provide a more complete evaluation of ideas
  • How the long-standing partnership between AcuPOLL and Confirmit enables AcuPOLL to focus on new innovations
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