Confirmit Named a Finalist in Business Intelligence Award!


Claire Sporton

Claire Sporton

Author Bio

Claire has 20 years’ experience in customer service and customer experience developing and implementing customer experience programmes within the financial services sector. In the last 5 years she has been working as a consultant supporting a wide range of organisations in developing and implementing customer experience management programmes that not only drive improvement in experience but also deliver measurable business results. Claire’s focus at Confirmit is on ensuring our clients can deliver insights that drive change. Claire was instrumental in the development of Confirmit Voices, an engagement model which provides an end to end approach to the Voice of the Customer. Claire’s passion is to ensure that Confirmit’s clients’ programmes help to build a truly customer centric culture, breaking down the silos and empowering individuals across the organisation to do the right thing for their customers, their internal teams and of course the bottom line.


Author Bio

An exciting start to 2019! Confirmit has been named a Finalist in the Business Intelligence category in the 13th annual Stevie® Awards for Sales and Customer Service! Like most people, we love an award so we’re delighted to be on the shortlist, particularly when there were 2,700 nominations across all the categories.

While we wait for the result, it’s worth us considering the path that we have taken that sees us being a finalist in a Business Intelligence (BI) award. Clearly Confirmit’s history is rooted firmly in the worlds of Market Research (MR) and Customer Experience (CX). I think it’s a testament to the evolution of those markets that sees us in the realms of BI.

Gartner defines BI as “an umbrella term that includes the applications, infrastructure and tools, and best practices that enable access to and analysis of information to improve and optimize decisions and performance.”

Well, access to and analysis of information is exactly what both MR and CX are about. Not to mention Voice of the Employee, for that matter. Over the past few years, we’ve seen a shift from companies focusing on collecting data, to one in which, while data collection is still critical, the emphasis is on connecting data and really using it.

Confirmit is dedicated to democratizing insight – putting it in the hands of people who can use it to maximize impact and ROI. Most importantly, it enables people to make better decisions. The latest capabilities of Confirmit Horizons are focused on doing just that – and there will be much more to come in 2019. No spoilers at this stage, but let’s say that we’ll be taking measurement to a new level so there’ll be no excuse for not taking action!

The final results will be revealed on Friday, February 22 and we’re keeping our fingers firmly crossed for a good result (some would say the right result, but of course, we’re too modest…)!

 


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