Are You Weird Enough to Get Noticed?

Author Bio

Author Bio

Have you ever thought about what makes a company outstanding? Is it the balance sheet? The CEO? The products offered?

Well, Stan Phelps has given this question quite a bit of thought and he has some really weird ideas! And he’s an IBM Futurist, TEDx Speaker and Forbes Contributor, so he knows what he’s talking about. Weird is the foundation of what he believes makes a company stand out from the crowd – embracing your faults, your weirdness. 

When you think about it, we remember people we just met because of the strange color of their hair, the crazy pink suit they had on, their somewhat offbeat sense of humor. These people have embraced what society or business has told us to avoid, the things that make them weird. As a result, they stand out from the crowd.

Stan and his colleague, David Rendell discuss this theory in their book, Pink Goldfish. They use lots of examples where companies have avoided the normal and embraced the abnormal to drive sales, increase reach, and carve out a niche in their industries. One example they use is the gym PlanetFitness. Rather than being a comfortable place for exercise buffs to work out, they shun them, and instead cater to the occasional gym goer and provide pizza and bagels as snacks. They’ve built a very strong business by doing the unexpected.

Are you doing the unexpected? Is your company doing something good-but-weird? How could embracing your weirdness - or even faults - enhance your brand perception? How could it open doors to new customers or attract new investors or employees?

Sounds great, but chances are you don’t have the ability to change the whole company. We get it.  

What can you do differently in your Customer Experience efforts then? Is there one thing you could stop doing that would boost the customer experience? Is there something that makes your program unique, a little weird? Can you do more of that?

These are all questions we’re going to be discussing with Stan live in Denver on April 24th. If you’d like to hear Stan’s perspective and meet fellow CX pros in the region, please join us… and please be sure to bring your weirdness. We’ll certainly bring ours.