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The Digital Explosion


Holly Carter

Holly Carter

Author Bio


Author Bio

The digital age is upon us in full force.

For a long time we’ve seen headlines talking about the rise of digital. We’ve all heard statements like ‘more transactions that ever before are being conducted on the web’, ‘online shopping is growing at an alarming rate’, blah, blah, blah.

We knew the digital transformation was happening, but I don’t think anyone knew there would come a time when digital would become as important as it is right now. You see, before now, despite its growth, people still had reservations that held the digital world back from its full potential. Certain economies around the globe just preferred cash. Many people preferred face-to-face experiences for shopping, entertainment, etc. And now, in the blink of an eye, that’s all changed. It's true that for most people digital isn’t completely new. But the way that many of our non-digital day-to-day activities have now been converted to digital is new. Although we’re all hoping for a return to normalcy as soon as possible, I have to wonder what “normal” will look like after this, particularly as people become more comfortable with new-to-them digital methods.

Regardless, it is evident that businesses need to be thinking about their digital experiences NOW. Based on the channels I am now using each day, I think a lot of businesses got some digital soul searching to do! Digital adoption has leaped forward 10 years in just two months. Given, these changes were prompted by a global emergency, but we need to accept the fact that digital adoption will continue even after the pandemic is over. And as hard as the last couple of months have been, business needs to move forward accepting that this is our reality now.

Of course, you may be thinking, “yeah, I knew all this. What I don’t know is what to do or where to start”. But I assure you, that’s the easy part. Your customers are very well aware of your digital challenges. So, ask them! Their feedback can guide your efforts. Collecting your customers’ feedback can be as simple as adding a little pop up or a feedback button on your website allowing customers to share their thoughts. Then through the magic of technology, you’ll have the information you need to start your digital improvement efforts.

The writing is on the wall. The digital age is upon us in full force and your business’ digital experience is a vital component of your success.


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