Customers and respondents like to provide feedback in their own words. In the case of surveys, respondents can do this through open questions, and in the case of social media channels they tend to provide feedback, usually unsolicited, by posting messages online.
Text Analytics can be used with survey and social media data to analyze unstructured comments with a view to uncover hidden gems of insight. This allows organizations to drill down into specific topics to identify opportunities to transform and improve their products or services.
In this webinar, Jason Bryce, Subject Matter Expert, Confirmit, & Lauren Azulay, Senior Product Manager, Confirmit discussed the following topics:
- What is text analytics and what can you expect from implementing a text analytics program?
- What are the key benefits of applying text analytics?
- Recommended practices to achieve success