Voice of the Customer Metrics Guide


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

Choosing the right metrics against which you can measure the success of your VoC program can be a big challenge. Many questions arise and some people get stuck trying to define details like: Should the metric question be at the beginning or the end of the survey? What measurement scale should I use? Unfortunately, these questions can be so overwhelming that some Voice of the Customer (VoC) programs suffer from analysis paralysis and then simply wither and die. To make sure that doesn’t happen to you, we’ve prepared this VoC Metrics Guide infographic to help you understand the options. We’ve also included a couple of powerful tips to help ensure you are focused on what really matters! 

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