Unruly: Bringing Emotional Intelligence to Digital Advertising


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

Unruly is an advertising technology company that gets videos watched, seen, shared and loved across the web. Unruly uses emotional audience data and user-friendly video formats to increase viewer engagement, brand performance and publisher revenues.

To measure and report on the wealth of video content being watched and shared, Unruly combines a range of methodologies, including panel-based surveys, facial coding and audio tracking, alongside traditional advertising demographic and behavioral targeting. The team at Unruly needed to ensure that they implemented a survey solution that had the flexibility to support their set of sophisticated and ever-evolving products that connect users with video content.

This case study describes how Unruly:

  • Made significant cost reductions by using the Confirmit Horizons platform to drive efficiencies across data collection and reporting
  • Experienced huge growth thanks to the ability to expand its product set, based on a single core survey
  • Delivered an industry-renowned product set that helps advertisers around the globe understand why emotional advertising works and how to create it.

 

 

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