Unruly is an advertising technology company that gets videos watched, seen, shared and loved across the web. Unruly uses emotional audience data and user-friendly video formats to increase viewer engagement, brand performance and publisher revenues.
To measure and report on the wealth of video content being watched and shared, Unruly combines a range of methodologies, including panel-based surveys, facial coding and audio tracking, alongside traditional advertising demographic and behavioral targeting. The team at Unruly needed to ensure that they implemented a survey solution that had the flexibility to support their set of sophisticated and ever-evolving products that connect users with video content.
This case study describes how Unruly:
- Made significant cost reductions by using the Confirmit Horizons platform to drive efficiencies across data collection and reporting
- Experienced huge growth thanks to the ability to expand its product set, based on a single core survey
- Delivered an industry-renowned product set that helps advertisers around the globe understand why emotional advertising works and how to create it.