Unlocking Insights With Text Analytics


holly demuro

holly demuro

Author Bio


Jason Bryce

Jason Bryce

Author Bio

Jason is a highly experienced technical consultant with deep knowledge in helping businesses deliver high-quality Voice of the Customer, Voice of the Employee, and Market Research programs using Confirmit solutions. His focus on social and text analytics is based on his in-depth understanding of key techniques, including predictive modeling, machine learning, data mining algorithms, and neural network models.

While traditional surveys are a powerful medium for collecting feedback from customers, employees, and the wider market, they may not always facilitate the depth of insight you need to take your business to the next level. The deepest insights often lie hidden in unstructured, freeform content stored within open-ended survey responses, internal business systems, and scattered across the Internet.

In this webinar, Jason Bryce, Subject Matter Expert, Confirmit, and Holly DeMuro, Product Marketing Director, Confirmit, discussed:

  • What is text analytics and what can you expect from implementing a text analytics program?
  • What are the key benefits of applying text analytics? 
  • Recommended best practices to achieve success

 

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