Turn Customer Data into Business Success: The Role of an Integrated VoC Program


Stacey Nevel

Stacey Nevel

Author Bio

Stacey Nevel is a seasoned Customer Experience (CX) professional with over 20 years of experience managing customer and employee feedback programs. She has a background in CX feedback measurement and management within client-side financial services companies and for last 13 years with vendor-side CX technology and consulting providers. Her current role as the VoC Consulting Director at Confirmit involves championing industry best practices among current clients, helping new clients define or re-define their VoC programs and helping to shape Confirmit’s VoC methodology and services offerings. Stacey holds a B.S.B.A. in Marketing/Psychology from Georgetown University as well as CCXP, CEM and NPS® industry certifications.


Author Bio

Did you know that the average company uses at least eight channels to capture customer data? Unfortunately, Aberdeen Research shows that 85% of companies aren’t using that data effectively. 

Of course, that means that a few leading companies are getting it right. They do so by building integrated voice of the customer (VoC) programs that turn customer data into concrete actions. Their approach results in satisfied customers and a measurable increase in customer spend.
 
Watch this On-Demand webinar with Aberdeen Group’s Omer Minkara and Confirmit’s Stacey Nevel to learn:

  • The Key Elements of an Integrated VoC Program
  • How Top Performers Convert Customer Data into Actionable Insight
  • Best-in-Class Steps to Maximizing Customer Satisfaction & Retention
  • Real-life Success Stories
Download
 

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