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The Confirmit Guide to Customer Centricity


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

Brands face the growing challenge that customer feedback is coming thick and fast, across multiple channels, in both structured and unstructured form. Making sense of it and transforming it into a driver for effective change with tangible outcomes can become overwhelming very quickly.

A robust Voice of the Customer (VoC) program offers organizations the best opportunity to accurately and effectively tap into this valuable source of feedback. But there are many obstacles along the way.

Read this comprehensive guide, produced in conjunction with mycustomer.com, to discover the route to VoC success through:

  • The five stages of implementing a VoC program
  • Integrating VoC with other data systems
  • Adding mobile to your VoC program
  • Capturing VoC through your frontline staff
  • Empowering staff to improve customer experience.


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