The Business Value of Building a Best-in-Class Voice of the Customer Program

Businesses adopt a VoC program for myriad reasons. The most common ones are increasing customer satisfaction, managing the company brand and supporting top-line revenue growth. However, simply adopting a VoC program is not enough to attain these objectives. When left poorly managed, companies will see minimal to no benefits from their VoC activities.

This report highlights the business case for following the lead of the Best-in-Class VoC Users. We'll observe how doing so helps companies delight customers, ensure operational efficiency and enhance financial health of the business.


By Aberdeen

Aberdeen Group publishes research that helps businesses worldwide improve performance. They identify Best-in-Class organizations by conducting primary research with industry practitioners. 

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