The Confirmit ACE Awards have been running for 12 years now and in that time we’ve been able to recognize and reward some amazing Voice of the Customer programs. What is really gratifying is to see our customers enter the awards year after year, each time with the same enthusiasm and drive that they had with their first submission.
Why do they do it?
That’s a fair question. It takes a little time to craft a great submission and time is always tight. But winning an ACE award is definitely something that rewards your effort.
Stand out from the crowd! Customer feedback surveys are everywhere now, but true Voice of the Customer programs that drive business change and improve customer experiences are still something very special. The customer experience is critical to retaining customers and generating great work of mouth - so make sure your customers know you’re listening and prove that you’re taking action by being recognized for it.
Recognize your teams. Great customer experiences are driven by people across your organization who help to take business change viral. Many of these team members aren’t always recognized for their work. Winning an award is a wonderful affirmation of the teamwork that has to take place to succeed.
Cement Executive Support. Buy-in from your executive team is critical to the success of a Voice of the Customer program. Winning an award that publicly proves what a great job you’re doing is a wonderful way to show the board that your program matters in the marketplace, and to make sure they remain supportive in the long term.
Stock your trophy cabinet! If that’s not enough, there’s always the trophy! There is something undeniably fabulous about having a trophy to put in pride of place in your office. And you’ll also be able to use the Confirmit ACE Awards logo on your website and marketing literature to prove that you’re a business that takes customer feedback seriously.
Check out last year’s winners to see the great company you’ll be in, and remember to review our sample nomination form to help you plan your answers. If you have any questions, just contact the ACE Awards team (ACEAwards@Confirmit.com) who’ll be happy to help.
The deadline is March 9th – time to get started!