Organizations across the globe use a host of different channels to communicate with and capture feedback from their customers. As we all know the ultimate aim is a seamless, integrated experience, where customers can communicate in the channel of their choice. So, these channels explain the where, but what about how consumers want to communicate? Do they want to talk or type?
Research tells us that people want to talk. And over the last decade, voice has evolved to become so much more than just speaking on the phone. According to research by PwC, more than 50% of people in all age groups, already use their voice to interact with technology every day – from Alexa to TV remotes, and more.
The Confirmit & Phebi Combination
Given the embedded role of voice technology in everyday life, Researchers cannot ignore consumers’ preference for voice. That’s why Confirmit partnered with Phebi.