The Path to Building an Integrated VoC Program

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Essential Steps for Building an Integrated VoC Program

If you are like most companies, ensuring you meet and exceed customer expectations is a top priority. This begins with eliminating data silos and empowering employees with relevant insights that build long-lasting customer relationships. But gaining a 360-degree view of the customer experience can be a challenge. To assess how well you are doing, consider these key questions:

  • Do your employees benefit from a unified view of the customer?
  • Does your business ensure seamless integration of customer insights?
  • Does your company integrate VoC data captured via multiple channels and sources?

Research by Aberdeen Group reveals an integrated Voice of the Customer (VoC,) program is a necessity, not an option. Companies operating such programs enjoy a significant strategic advantage. The report entitled “The Path to Building an Integrated VoC Program,” reveals the processes, practices and technologies that support customer-centric results that drive improved business outcomes. Click below to gain access to the complete report.



By Aberdeen

Aberdeen Group publishes research that helps businesses worldwide improve performance. They identify Best-in-Class organizations by conducting primary research with industry practitioners. 

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