Understanding the customer and acting on their feedback has never been more important to each individual business. But it is a lot more complex than simply asking a few questions.
Companies increasingly see Customer Experience as the way to differentiate and grow their business. Customers - both consumers and businesses alike - are also noticing this trend, and expectations are rising.
In this webinar, find out how your VoC program can stand out from the crowd and be a valuable contributor to business growth.
Watch Claire Sporton, VP, Customer Experience Management, Confirmit, Lisa Garthside, Director, Customer Experience Management, Confirmit, and Steve Hurst, Editorial Director, Engage Customer, as they delved into the art of Voice of the Customer survey design.
You will learn how to:
- Collect robust data: encouraging respondents to share their experience
- Make it relevant: ensuring that the business reviews, analyzes and acts on the data collected
- Prioritize actions: you cannot act on everything at once, so prioritize the areas that really make a difference to business performance.