If a picture paints a thousand words, how many words does a video capture? As research and feedback professionals push the boundaries of data collection to deliver deeper, richer insights, video has come to the forefront of engaging with respondents. Whether you are focused on Market Research, Voice of the Customer or Voice of the Employee programs, the addition of video to get to the heart of your audience’s attitudes and opinions offers extraordinary potential.
With a new generation of consumers comfortable with sharing their views via multimedia, there’s a real opportunity to increase response rates and gain an unprecedented level of qualitative insight to help drive effective decision making.
In this webinar, Andrew Slutter, Senior Product Manager at Confirmit, and Andrew Mitchell, Global Commercial Director of LivingLens:
- Discussed the opportunities presented by integrating video questions into a survey
- Highlighted best practices to capture and analyze video insights
- Demonstrated the seamless integration between Confirmit Horizons and LivingLens through the newly-launched integration