Business Health Factsheet


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

A successful Customer Experience (CX) program drives business results. Those results include improved word-of-mouth advertising, stronger brand reputation, greater share of the customer’s wallet, long term customer retention, and so much more. All this equates to an ROI businesses can depend on for growth, right? Well, yes, if you can demonstrate that your CX program is successful, but for many companies that’s a big ‘IF’.


Unfortunately, while most companies have tried to build successful CX programs, few actually deliver on their promised ROI whether it be in terms of customer expectations, revenue, costs, or company culture. But why? Why are these programs apparently not achieving the desired business outcomes?

■ Leaders don’t have confidence that staff will do the right thing and therefore don’t empower, enable or hold staff accountable
■ Staff are not motivated to take action and lack visibility into the outcomes associated with action they do take prevent self-correction (agile)
■ Staff keep making the same mistakes due to lack of collaboration and learning from what others have done

Sounds hard, right? Not really! Confirmit can help you get there!


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