Business-to-Business eBook to Voice of the Customer

Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 

Author Bio

Improve B2B profitability with Voice of the Customer programs

Confirmit helps B2B companies break down data silos so they can listen to and operationalize feedback to drive change throughout their organizations using the world’s most secure, reliable, and scalable solutions for Voice of the Customer programs.



You work hard to glean meaningful insights from the feedback you collect from your company’s Voice of the Customer (VoC) program. Unfortunately, organizational data silos can make it impossible for you to get the kind of holistic, real-time insights you need to improve the customer experience, anticipate customer behavior, drive organizational improvement, and maximize innovation and profitability.

The Confirmit Difference

Confirmit helps businesses realize Voice of the Customer and Customer Experience ROI through a combination of technology and services that help you achieve your business goals. Our Voice of the Customer and Customer Experience (CX) strategies start with the end-goals in mind.  Rather than building a Voice of the Customer program that only considers the customers’ wants and needs, we work with you from the outset to identify the intersection between what matters to your customers and what matters to your business. Then we design a program based on that “sweet spot,” ensuring maximum ROI through the ultimate realization of your desired business outcomes.

To accomplish this, we’ll help you identify and join together the various touchpoints across your customer journey, breaking down organizational silos and isolating the moments that matter most to your customers.

Simultaneously, we will help you align those important customer moments to your business goals and KPIs so you can achieve stronger business outcomes, such as improved:

  • New client acquisition
  • Cross/up-sales and share of wallet
  • Client retention
  • Organizational processes and cost reduction
  • Word-of-mouth advertising and customer advocacy
  • Company culture and employee engagement

Based on your unique business needs Confirmit can help you drive improvements in virtually every area of your company:

  • Helping cross-functional leaders to identify and improve the moments that matter most to the customers and the business
  • Providing a holistic view of the customer experience to executives and managers
  • Facilitating proactive account management and driving positive word-of-mouth
  • Driving product innovation and process improvement
  • Engaging your employees to deliver a purpose–built experience

B2B organizations are always eager to know what other B2B companies are doing in the CX space. They often look to Confirmit for answers, based upon our deep experience in B2B.

In this Confirmit B2B ebook, we explore some of the ways Confirmit B2B Customers are maximizing their CX program ROI and provide best practice tips to show you how to leverage CX to drive business growth.