Adding to the Design Toolbox: Image Maps


Confirmit Team

Confirmit Team

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Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

Confirmit's interactive survey designer features a new tool, Image Maps

At Confirmit we’re always looking for new ways to help improve the respondent experience. Recently we introduced the Carousel Grid, a new and engaging way to present a grid question. And now we’ve introduced a new Confirmit-supported Flex extension, the Image Map, which adds a new tool in the survey designer’s tool box.

Confirmit Survey Designer allows you to create surveys leveraging a huge range of features to increase response rates, including dozens of innovative question types, image maps, multimedia clips, and a powerful array of feedback methods, all designed to engage your audiences and capture the insights you need.

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Image maps have been possible for some time thanks to Confirmit’s extendibility and customizability, for example, by including Flash objects. But this approach required specialized design knowledge. We were keen to find a way to make this a much simpler process, so we’ve introduced the new Image Map Flex extension.

 
This new tool, which is HTML/JavaScript-based, works across devices (including touch devices), and provides an easy and intuitive way to add image maps to surveys. The Image Mapping question enables you to include special single or multi questions in your survey, where the question is an image, and areas in that image are the answers to the question. The respondent simply clicks on areas in the image to select answers. 
 
Image Map questions have the same properties available as the normal single and multi questions, but in addition they have two extra question property tabs (see the image below). These tabs allow you to set properties for how the image map is presented to the respondent, and how it is presented when reporting in Reportal. 
 
Everything in the Image Map is set up through intuitive properties in the user interface. There is no need for any customized scripting at all.
 
Once the Image Map question is designed, survey invitations can be deployed and distributed normally. When a respondent answers a survey and reaches an Image Map question, the image will be presented to the respondent. The following ebook shows and example of how such a multi select image map question can look to a respondent. As the respondent hovers over different parts of the image of the web page, the areas are highlighted and the respondent can click to select.
 
The Image Map offers a very intuitive way for respondents to give feedback on visual components, and a well-designed image map will enhance the survey experience for the end-user.
 
As with any other type of question, it’s vital to be able to report on the results in an intuitive and effective way. The Image Map Flex extension includes a separate Image Map Report tab. After a simple set-up process, this tab creates a script that is copied over to Reportal and runs within the relevant report to create clear visual reports like the one below. The report operates as a heat map, with darker shades showing areas that have been most selected by respondents, so results are immediately clear to users.
 
There are so many ways that these Image Maps can provide insight—from websites, to store layouts,  brand recognition, advert testing and more. If you’d like to find out more, or you’re ready to add an Image Map to your Confirmit surveys straight away, contact your Account Manager and we’ll get you started! 
 


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