Account Health Factsheet


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

Driving Real-Time, Actionable Insights

Businesses that sell to other businesses have unique needs. Relationships in B2B often go deeper, are longer-term, and may result in recurring sales. The B2B purchasing cycle is longer, the customer journey more complex, and many more stakeholders are involved than the standard B2C journey. Furthermore, the stakes
are usually much higher in B2B. Individual customer relationships can be worth millions of dollars, yet organizations may not always realize how important their Voice of the Customer (VoC) program
is to understanding that relationship. B2B organizations tend to be unsure of how to quantify loyalty and risk and act on it.


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