AIG Case Study

Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 

Author Bio


AIG is a leading international insurance organization serving customers in more than 100 countries and jurisdictions. AIG companies serve commercial, institutional, and individual customers through one of the most extensive worldwide property-casualty networks of any insurer.

As part of their goal to institutionalize a focus on the end customer, AIG wanted to build a Voice of the Customer program that would identify service improvement opportunities and provide customer intelligence to support key projects.

In this case study, you'll learn how AIG were able to:

  • Drive a reduction in costs and an ability to allocate funds based on customer feedback
  • Improve business processes to drive customer satisfaction and retention
  • Motivate employees around the customer experience.



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