Corporations conducting Voice of the Customer/Voice of the Employee surveys and Market Researchers often struggle with declining survey response rates and low respondent engagement. To combat those challenges, it is extremely important to create surveys that are fun, engaging, and reduce mid-survey respondent fatigue. To that end, research has shown that generalist market researchers, for example, can spend up to 17% of their total working time designing and programming surveys. With these factors in mind, it is imperative that survey designers have the tools they need to create highly engaging surveys, quickly and easily.
The following whitepaper contains a set of best practices from our own expertise and discussions with leading researchers to help you overcome challenges linked with low survey responses and to create engaging surveys.
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In this webinar, Holly DeMuro, Product Marketing Manager at Confirmit, and Paul Quinn, Sr. Director of Product Management at Confirmit, discussed 10 best practice tips and show tangible examples to help you create highly engaging surveys quickly and efficiently.
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