The Best of TMRE Digital Week: Data Visualization and Storytelling 101

Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 

Author Bio

Data Visualization and Storytelling 101

Data Science, Analytics, and Insights are indeed the ‘New Power Team’ for unlocking hidden truths in data. But there is still one challenge you must overcome. No matter how good the insights you uncover are, they are useless if your clients cannot understand or take action on those insights. 

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Whether you are preparing a PowerPoint, putting together a report, or a creating a dashboard, the best way to ensure your clients understand your research findings is to tell a compelling story with the data incorporating the perfect mix of text and visualizations. In Market Research, this is often easier said than done, however! Storytelling is a mix of art and science and without the right tools and training, it can be an impossible feat.

In this webinar, Holly Carter, Confirmit’s Director of Product Marketing, will teach you the secrets of creating a compelling story to display research findings. She’ll provide an easy to follow storytelling framework, discuss how and when to apply visualizations, and show tangible examples to bring it all to life! 

You’ll learn:

  • The importance of storytelling to facilitate understanding and drive action
  •  How to build a great ‘story’
  •  How to organize insights and supporting data
  •  How and when to use visualizations


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