If you’re not analyzing your customer speech and text, you’re getting an incomplete picture which could be misleading your decisions.
Furthermore, discovering the top topics from unstructured data is certainly important, but has anyone noticed that top topics alone are not actionable?? It takes strong human intervention to align text topic categories to your business decision areas. Additionally, a great text analysis should be living/breathing–ensuring it stays relevant as your business and markets change. In this presentation, we’ll help you understand what steps you need to take to make your text analytics truly actionable according to your own stakeholders.
This presentation forms part of the online Festival of NewMR webinar series. Presented by Alison Bushell and Jason Bryce from Confirmit.