The Art and Science of Storytelling in Market Research


Holly DeMuro

Holly DeMuro

Author Bio

Product Marketing Manager, Holly DeMuro holds two bachelors’ degrees in business and marketing and an MBA. With nearly 20 years’ experience in business and technology, Holly brings a wealth of insight into the application of Market Research and the customer experience.


Author Bio

Whether you are preparing a PowerPoint, putting together a report, or a creating a dashboard, the best way to ensure your clients understand your research findings is to tell a compelling story with the data. In Market Research, this is often easier said than done, however! Storytelling is a mix of art and science and without the right tools and training, it can be an impossible feat. 

In this webinar, Holly DeMuro, Confirmit’s Product Marketing Director, will teach you the secrets of creating a compelling story to display research findings. She provided an easy to follow storytelling framework and show tangible examples to bring it all to life!  

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