Integration, Automation, and the Future of Market Research


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

process automation market research and salesforce data integration

Market Research is changing. The rise of digital communications and the expansion of consumer data means that Market Researchers face a real challenge to mine real insights from multiple feedback channels. More importantly, they also need to provide a unique service that provide superior value to customers.

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Automation of MR processes and systems creates a win-win scenario that can boost the overall profitability and viability of your research agency and the services you offer.

Better still, automation does not need to be complex. Your strategy can start with a simple customization of existing Market Research tools or by integrating data between software technologies. In short, integration and automation are the future of MR – you your business.

In this webinar Miguel Ramos, Product Marketing Manager at Confirmit describes best practices to:

  • Demonstrate the value of automating data transfer between Market Research software platforms and tools.
  • Share top tips to effectively integrate and trigger surveys from external systems.
  • Highlight key considerations when integrating data between CATI, CAPI, Panel and survey software systems.
  • Explore how to leverage responsive rendering surveys to offer a differentiated strategy that delivers unique survey questions.
  • Describe pragmatic approaches to integrate reports or survey insights with your customers’ CRM platforms, intranets and websites.
 


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