Richer Insights From Open Text and Multimedia Feedback


Miguel Ramos

Miguel Ramos

Author Bio

A technologist with more than 15 years’ experience in mobile technologies, technology strategy and implementation, Miguel is part of Confirmit thought leadership and marketing teams, working closely with Product Management on new innovations, product launches and methodologies.

In this role, Miguel regularly presents at webinars and at global conferences on some of the most cutting-edge issues affecting both Market Research and Customer Experience professionals. In this capacity, he is recognized as a thought leader in areas such as reducing survey fatigue though new approaches to data collection, and all aspects of the use of mobile and multi-media in research.

Prior to this role, Miguel led Confirmit’s Mobile practice in EMEA and Asia Pacific, developing mobile solutions for both Voice of the Customer (VoC) and Market Research. Miguel holds an MBA from Durham University (UK)


Author Bio

Open-ended questions are a source of exceptional insight and vital context, allowing respondents to provide much richer feedback. Researchers can better understand respondents’ true feelings and attitudes about the survey subject – and create shorter surveys – by replacing endless check boxes with real words.   

In this webinar, Miguel Ramos, Product Marketing Manager at Confirmit, looked at the power of open-ended questions in Market Research studies. He covered:

  • Use of open-ended questions with prompted instructions to enhance and increase participant feedback 
  • How to use audio and video questions to complement the respondent’s true feelings and attitudes  

Watch this short and practical webinar to learn about using open text questions to drive your Market Research activities in 2018!

Download
 

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