The Moment of Truth: Collecting In-The-Moment Feedback

Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 

Author Bio

Webinar: Learn how to collect feedback in real time

Off the top of your head, can you remember the name of the store associate that served you the last time you bought some sweet treat? Probably not. Ok, let’s try this one.



The last time you went shopping for clothing, what was your exact path through the store to the checkout register? What displays did you see, what caught your interest, what did you see around you? Don’t recall exactly? We’re not surprised!

As humans we have a tendency of forgetting a lot of details as time goes by. Though these details are rarely important enough for consumers to remember, businesses rely on information like this to support their decisions.

So as researchers, what can we do to guarantee we get all the information we need without losing important details to poor memories. The answer is simple, ask questions In-the-Moment!

In this webinar, we’ll discuss a variety of ways you can maximize the depth and quality of data and consumer feedback leveraging both In-the-Moment research channels, including:

  •          Collecting feedback and consumer data through your website
  •          Leveraging apps to collect consumer data in real time
  •          Making the most of beacon and location technologies to facilitate in-the-moment feedback
  •          Monitoring social media for feedback.


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