Strategic Insights from the 2017 Q3 -Q4 GRIT Report


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

A panel of Market Research experts, including Confirmit’s Leslie Albright, will join GreenBook's Leonard Murphy, to share their expertise and perspectives in response to the findings from the 22nd edition of the GreenBook Research Industry Trends (GRIT) Report. Over 1500 researchers took part in the GRIT survey to share their thoughts on topics ranging from the adoption of emerging methods, buyers’ satisfaction with research suppliers, and how the industry will change moving forward. Panelists will discuss how Market Research suppliers need to adapt with the introduction and adoption of AI, automation, and Big Data within the industry. The panel will point out where there is the greatest room for improvement and where the industry is excelling.

Attendees will learn:

  • The status of the industry in adopting non-conscious measurement technology
  • How buyers of research rate suppliers
  • The biggest challenges facing the industry and where there are the greatest opportunities for growth in the future

 

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