The Secret to Survey Success? Make it Mobile!


Miguel Ramos

Miguel Ramos

Author Bio

With more than 15 years of experience in mobile technologies, technology strategy and implementation, Miguel leads Confirmit’s Mobile practice in the EMEA and Asia Pacific regions, developing mobile solutions for both VOC and MR. Miguel works with organizations to design, implement and deploy mobile feedback and research strategies that maximize response rates and generate ROI.


Author Bio

Mobile is not an optional survey channel. It is a full-blown catalyst for business transformation. If you want respondents to take your survey – make it mobile and forget about connectivity. It’s so 2010.

Smart Market Researchers are increasing response rates by combining online with offline mobile app research using a single survey. Technology is at the center of this “seamless” or single survey experience as it provides a consistent survey look and feel across channels as well as enabling the completion of the same survey online and offline with a single survey link or URL.

In this webinar, Miguel Ramos, Product Marketing Manager at Confirmit, explained the value of a single survey for online and offline research at both the strategic and tactical level.

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