Customer-Centric Market Research


holly demuro

holly demuro

Author Bio


Author Bio

In research, we tend to spend a lot of time talking about “collecting data from consumers." With this type of language, it can almost seem as if consumers are nothing more than data receptacles. Consumers are, in fact, our clients’ customers. They are people with needs and expectations. And by your interactions with these customers in the research process, you are influencing their view of your clients' business.  

In this webinar, Ray Poynter of NewMR, and Holly DeMuro, from Confirmit discussed: 

  • Customer-centric trends impacting Market Research today
  • How to bring customers into the heart of your research projects
  • Technology solutions to support customer-centric Market Research 
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