Market Research: Past, Present and Future


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

In this short video, Confirmit's Market Research experts talk about their views on the evolution of the MR industry, including the transition from telephone surveys towards online, mobile, Internet of Things, and social media research. You'll learn:

  • How the use of mobile in research is changing the way in which surveys are created and how reporting is implemented
  • About the role of the Internet of Things in delivering in-the-moment insight and context into research projects
  • How technological and methodological changes in social media are driving the next generation of Market Research. 
 


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