Market Research Landscape


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

In this short video, Wale Omiyale, SVP Market Research at Confirmit describes the critical changes he’s seen in the MR market over the past 20 years, focusing on some of the emerging technologies that will drive the industry in the short and long-term future.

Wale also highlights some of the insight-driven methodologies that are being developed to support the new technologies, and some of the drivers for change that MR businesses have to accommodate to thrive. From shortening project timelines, survey fatigue and the critical nature of mobile research, to the constantly-evolving demands from research users, Wale explains what success in the new world of MR will look like. 

 


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