Market Research Experts Series - George Zdanowicz: Enhance Research

Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 

Author Bio


Enhance Research is an independent market and social research and strategy agency with proven experience in delivering market and social research projects for a client base comprising significant Australian brands and government entities. They believe that research should deliver value through driving tangible business outcomes.

Their research team includes highly experienced team members, as well as specialist programming, field management and coding specialists. Their team boasts experience gained through a wide variety of research, academic and business backgrounds, not to mention an in-house CATI call center of fully-trained casual interviewers and supervisors. 

In this short video, George Zdanowicz, CEO at Enhance Research talks about his views on the future of the Market Research industry. He notes that while there are challenges from other areas starting to encroach on MR, there are still significant opportunities for research businesses to harness their core stills to meet client needs. He highlights the role of artificial intelligence (AI) and automation in helping to deliver faster insight, and in using technology to make sense of a wide range of data types.

George also talks about his experience of working with Confirmit’s solutions and teams, and explains how he is proud of both his team and clients after Enhance became the first Australian MR business to win a Confirmit AIR Award.

Check Confirmit's AIR Awards 

The Confirmit AIR (Achievement in Insight and Research) Awards have been created to recognize innovation and excellence in Market Research and Insight practices. Open exclusively to Confirmit clients, the AIR Awards provide an opportunity for MR agencies and enterprise insight teams to showcase their success by demonstrating their commitment to delivering insight that drives business performance.

With over 20 years’ experience in driving and supporting the Market Research industry worldwide, Confirmit is delighted to share its clients’ successes and honor the people and businesses whose dedication to insight and analytics fuel this dynamic industry.


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