In this short video interview, Rosie Ayoub, Norstat talks about how technology will play a key role in the future of the Market Research industry. She notes that MR has always been good at adapting technology from other industries to enhance the research process – and expects to see more of the same.
She also highlights the importance of data quality and best practice in new methodologies. To this end, Norstat have been investigating the best ways to work with rule-based chatbots recently to enable better data capture from open-ended questions.
Finally, Rosie reflects on the process of working with Confirmit, explaining that whenever Norstat has a highly sophisticated or complex requirement, Confirmit Horizons is the solution of choice.
“Whatever the client needs, Confirmit will be able to handle it”.