In this short video interview, Rosie Ayoub, Norstat talks about how technology will play a key role in the future of the Market Research industry. She notes that MR has always been good at adapting technology from other industries to enhance the research process – and expects to see more of the same.
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She also highlights the importance of data quality and best practice in new methodologies. To this end, Norstat have been investigating the best ways to work with rule-based chatbots recently to enable better data capture from open-ended questions.
Finally, Rosie reflects on the process of working with Confirmit, explaining that whenever Norstat has a highly sophisticated or complex requirement, Confirmit Horizons is the solution of choice.
“Whatever the client needs, Confirmit will be able to handle it”.