Market Research Industry Experts: Peter Haslett - Realeyes


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

In this video, Peter Haslett of Realeyes talks to Confirmit about the future of Marketing Research.

In this video, Peter Haslett of Realeyes talks to Confirmit about the future of Marketing Research. He focuses on the way in which researchers can now use passive data collection to deliver a wealth of insight without asking direct questions of respondents.

Peter talks about the importance of webcams in capturing data that can then be coded to provide deep insight into how people feel as they watch video content. This analysis of facial expressions can not only uncover emotional responses, but can help identify if people are really paying attention at all.

Finally, Peter talks about the facial coding work with Realeyes is doing to take emotion recognition data and combine that data with traditional survey responses to really understand how people feel as they watch videos, providing brands with exceptional insight into the content they develop.

 


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