Market Research Experts - Graeme Lawrence, Join the Dots


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

Future of MR, including the importance of moving from an asking to a listening industry and the introduction of video as a data collection channel

In this video, Graeme Lawrence of Market Research experts, Join the Dots, talks to Confirmit about his view on the future of MR. He highlights the way in which the industry needs to move from its focus on asking questions to concentrating more on listening to people in their own words. This includes how MR agencies need to look at how they will meld ethnography, listening and observing in order to provide clear insight to clients.

In considering the technology that will drive Market Research over the next five years, he highlights the way in which video data collection will be key to enabling this, and shares his views on how this will help research agencies to remain relevant over the coming years.

Graeme also talks about his experience of working with Confirmit as a partner for the past 12 years, discussing how Join the Dots has been able to build highly customized programs as a result of Confirmit Horizons’ flexibility, power and strength.

 


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