Market Research Experts - Ellie Osborne, Join the Dots


Confirmit Team

Confirmit Team

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Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

Ellie Osborne of Join the Dots talks about the innovative research techniques that Join the Dots is developing using Confirmit Horizons. She discusses her views on the importance of integration

In this video, Ellie Osborne of award-winning Market Research agency, Join the Dots, talks to Confirmit about the importance of innovation in the future of MR. She discusses the role of integration and how the ability to bring together a range of different methodologies enables business to garner new insights.

She also highlights how bringing together different teams from within the business, such as CATI (Computer Assisted Telephone Interviewing), researchers and analysts helps the company to keep pace with change in the industry. It also helps Join the Dots to understand some of the cultural nuances behind data to help understand more context.

In addition, Ellie also talks about the future of research and how digital listening is becoming key to engaging respondents. An exciting part of this is ability to use Confirmit Horizons to create surveys that mimic the features of social media – such as swiping – to create surveys that feel more natural to the audience and boost engagement.

 


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